Be the first call after the crash.
Most injury victims pick a lawyer within 48 hours of a Google search. We make sure your firm is the one they find — and the one they call.
We've been signing cases for PI firms for over 20 years.
Personal injury attorneys have been our largest practice area since before Google had a local pack. Our founder John has been running SEO and paid acquisition for PI firms in major metros and small towns for over two decades — long enough to have watched every algorithm update and every new ad format come and go.
PI is the most expensive, most competitive vertical in local search. "Car accident lawyer" clicks cost more than almost any keyword on Google. We know how to win it without burning your budget on tire-kickers and unsigned leads.
READ MORE →Real local searches happening every month. The firm in the top three results gets ~70% of the calls.
John and his team are the best in the business. I have been growing my practice with them for over 20 years.
— Steve Mixon, Atlanta attorney
Three phases. No retainer trap.
This part doesn't sound sexy but it's extremely important. We audit your site, your Google Business profile, your reviews on Google and Avvo, and every directory listing for NAP consistency. We tighten state bar advertising disclaimers and get your Google Local Service Ads screening complete. Free with a six month commitment — a five thousand dollar value.
This is the fun part. Google Local Service Ads with the green-checkmark Google Screened badge, paid search on the highest-intent injury keywords, geo-targeted display retargeting, and a content engine built to outrank the legal directories — and to be the source ChatGPT and Gemini cite when injury victims ask "who's the best car accident lawyer near me?" As intake calls grow, we A/B test landing pages and intake forms for sign rate.
Now we're cooking. You're getting more qualified intake calls (or you don't pay us) and we're closely monitoring spend per signed case, the competitive set in your zip code, and which case types are converting. Smart firms reinvest in the channels with the lowest cost per signed case.
What a top-3 firm in a major market typically sees.
Compliance-aware from day one.
ABA Model Rule 7.1–7.3-aware copy, attorney advertising labels, and required jurisdictional disclaimers.
License verification, background-check support, and screened-badge optimization for Local Service Ads.
Filevine, Litify, MyCase, Clio, Lead Docket, and CallRail attribution baked in from day one.
Bar-rule-aware review collection with proper disclaimers about prior results not guaranteeing future outcomes.